Piece of Content: #TGIF

#TGIF, folks!

Here are some of the top stories on content marketing you may have missed this week.

• Are buyer personas a waste of time?

• Your brand story should be in every part of your organization

• Content marketers are overworked and under-performing

• Content Marketing Survey 2015 by Castleford Media (Australia)

• 5 ways your content marketing needs to grow up

• The new relationships in content marketing

#contentmarketing #contenttips #contentstrategy