Piece of Content: Tweetable Tues

Why You Need A Persona-Based Content Marketing Strategy http://marketingland.com/why-you-need-persona-based-content-marketing-strategy-125582#.VUgjhAU5zVw.twitter via @marketingland
8 Ways to Scale a One-Person Content Team by @jfdimark http://entm.ag/1Jb9e16 via @Entrepreneur
Don’t Sleep on Content Marketing http://on.wsj.com/1ON8iqT via @WSJ