Piece of Content: Happy Humpday Edition

What went down and who kept the Internet buzzing with this year’s Oscars.

• The Insiders: Clinton Inc. brings in the ‘corporate branding wizards

• HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox

• Porter proves that clever content marketing is still in vogue

• Why do we call Wednesday “Hump Day”

Natalie Massenet, the founder of Net-a-porter, worked for Tatler in a former life as a fashion editor. Photograph: Eamonn McCormack/Getty Images

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