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  • Writer's pictureLynn Tan

Content that connects

Updated: Jan 25, 2023

"Content that connects" means content that effectively reaches and resonates with the target audience, creating an emotional or intellectual connection. This type of content is relatable, valuable, and relevant to the audience's needs and interests. It aims to establish a relationship with the audience, which can lead to increased engagement, brand loyalty, and conversions.

Content that connects is:

  • Authentic and transparent, it is based on real stories, facts and experiences

  • Relevant, it answers the questions, solves the problems, and addresses the pain points of the audience

  • Personalized, it is tailored to the individual needs and preferences of the audience

  • Engaging, it is easy to read, understand, and retain

  • Actionable, it provides clear and specific next steps for the audience to take

Creating content that connects is not only about providing information, it's also about creating an emotional connection with the audience, that allows them to see the brand as a friend, a mentor, or a problem solver, that they can trust and rely on. By creating content that connects, you can establish a long-term relationship with your audience, increase their engagement and loyalty, and ultimately drive profitable customer action.

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