March 6, 2015
How marketing, innovative engagement and social media help books and publishers stay relevant
Thoughts and ideas from the world of Penguin
8 books to read before they become movies in 2015
Campus bookstores change in the digital age
The How and Why o...
March 5, 2015
What to do when you’re asked to create viral content (and how to say “no”)
Want Viral Content? Try This Instead
UniversalMoments Campaign Reveals Four Universal UGC Tips
The 7 Steps To A ‘Good-to-Great’ Content Marketing Strategy
March 3, 2015
Political leaders connecting with people through social media. Are they doing it right? Who are some of your favorites?
Narendra Modi tweets ad starring himself in cartoon form for #MyCleanIndia campaign
Things Everybody Does But Doesn’t Talk About, Featuri...
March 2, 2015
10 branded llama tweets: from llame to llol
Major social (media) changes for 2015
LOOK Diageo launches “smart bottle” with personalised messaging
Spotify cleans up and adds dash of social to desktop experience
Every Brand Wanted a Piece of #...
February 25, 2015
What went down and who kept the Internet buzzing with this year’s Oscars.
The Insiders: Clinton Inc. brings in the ‘corporate branding wizards
HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox
February 24, 2015
Ansel Elgort win the Oscars 2015 social media race
Watch Patricia Arquette’s Oscars gender equality acceptance speech (video)
Lady Gaga’s performance could redefine her career (vid...
February 17, 2015
Marmite Easter Eggs - The final frontier of brand extensions?
7 reasons why your content is not connecting with millennials (infographic)
Online Radio Killed the Video Star: 4 tips for Creating a Stellar Podcast
February 16, 2015
Death of the social media manager
The Value of Your ‘Content Empire’ in a Knowledge Economy
5 Passionate Posts from Top Marketers Who Love Content Marketing
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