January 26, 2015

Recently, I was having a discussion with a friend about the direction of content marketing, and she raised an interesting question.

 

“Are you doing general content or focused and specialized content?”

 

Here’s what I replied.

 

 

 

I said that while we can work out a general...

January 24, 2015

 

William Tyree, CMO of RingDNA wrote in this article about the disconnect between sales and marketing, and how marketers need to look at lead scoring your content and bringing the results back to your sales teams.

 

That is critical, but what if your marketing teams are...

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