Why Starbucks Is Trying to Launch a Media Company Why In-House is Out: How Outsourcing is a Better Solution For Content How Lonely Planet Stays On Top With Content, Data and Partnerships Tips for Optimizing Curated Content #mustread #contentmarketing #tips #contentbuilding

Some may call this ‘serendipitous irony’ Marketing Terms Explained: What Separates Content Marketing, Inbound Marketing, and Brand Journalism? After GigaOm, The Non-VC “SimCity” Approach To Growing A Media Business HuffPo global boss: native advertising ‘adds value for everybody’ The Only 6 Content Marketing Tips You Need for 2015 #mustread #contentmarketing #medium #media #tips

Monday reads on trend-spotting. Social Media with content, less is more Top 3 tips for a better mobile content strategy Why the Future of Content Marketing Isn’t Just Marketing Content Report: The future of PR is content marketing IDG’s Chief Content Officer: Separate Content Marketing From Marketing #mustread #contentstrategy #contentmarketing #trends #PR

How marketing, innovative engagement and social media help books and publishers stay relevant Thoughts and ideas from the world of Penguin 8 books to read before they become movies in 2015 Campus bookstores change in the digital age The How and Why of Inbound Book Marketing #mustread #socialmedia #inboundmarketing #marketing

What to do when you’re asked to create viral content (and how to say “no”) Want Viral Content? Try This Instead UniversalMoments Campaign Reveals Four Universal UGC Tips The 7 Steps To A ‘Good-to-Great’ Content Marketing Strategy Nissan’s mantra for content marketing success #mustread #socialmedia #viral #contentstrategy

Taylor Swift Fills A Blank Space In Branding With Trademarked Lyrics Kanye West - Kanye West Calls For Cultural Revolution To End Luxury Branding Have we gone overboard with SG50 branding? #mustread #humpday #branding #celebrity #sg50

Political leaders connecting with people through social media. Are they doing it right? Who are some of your favorites? Narendra Modi tweets ad starring himself in cartoon form for #MyCleanIndia campaign Things Everybody Does But Doesn’t Talk About, Featuring President Obama Singapore Prime Minister Lee Hsien Loong on Social Media in Plain Speak #mustread #socialmedia #videos #contentmarketing #politics

10 branded llama tweets: from llame to llol Major social (media) changes for 2015 LOOK Diageo launches “smart bottle” with personalised messaging Spotify cleans up and adds dash of social to desktop experience Every Brand Wanted a Piece of #TheDress, but Who Wore It Best? #mustread #adland #ad #socialmedia #advertising

3 must-reads decks on content marketing Drown out the noise: 8 tips for informative content creation 6 content marketing myths busted (gated) How to leverage quality content to develop a high-value email list What you don't know about millennials and content marketing #mustread #contentstrategy #contenttips #contentbuilding #contentmarketing

What went down and who kept the Internet buzzing with this year’s Oscars. The Insiders: Clinton Inc. brings in the ‘corporate branding wizards HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox Porter proves that clever content marketing is still in vogue Why do we call Wednesday “Hump Day” Natalie Massenet, the founder of Net-a-porter, worked for Tatler in a former life as a fashion editor. Photograph: Eamonn McCorm