Aon CMO: Employee, executive cultural shift needed for content marketing success via @cmoaustralia 5 Research-Based Findings Show Content Marketing Beats Native Advertising via @marketingland Instant Digital Gratification: 15 Stats That Show Why Time Is the New Currency for CMOs via @customerthink You’ve Got the Content, Now Leverage It! via @B2Community Content Marketing gaining momentum in the Middle East via @arabiangazette #contenttips #contentmarketing

How Campaign-Based Content Will Kill Your Marketing Strategy by @sarahbethgo http://po.st/dCGbU5 via @B2Community How To Use Partnerships To Accelerate Your Content Marketing Initiatives http://marketingland.com/use-partnerships-accelerate-content-marketing-initiatives-129887#.VWhtswvq-Hw.twitter via @marketingland 5 Ways to Resuscitate Your Content Marketing Strategy http://www.skyword.com/contentstandard/enterprise-marketing/5-ways-to-resuscitate-your-content-marketing-stra

#TGIF, folks! Here are some of the top stories on content marketing you may have missed this week. Are buyer personas a waste of time? Your brand story should be in every part of your organization Content marketers are overworked and under-performing Content Marketing Survey 2015 by Castleford Media (Australia) 5 ways your content marketing needs to grow up The new relationships in content marketing #contentmarketing #contenttips #contentstrategy

Tips from Trilogy on content marketing 12 useful content marketing examples from ecommerce brands Here’s Why Your Social Content Isn’t Working #tips #contenttips

How to Sell Your Boring Service Without Being a Bore 3 Tips to Maximize the Synergy of Social Media and Content Marketing Content Marketing 101: 5 Best Practices for Creating Content in a Cluttered Market #tips #contenttips

Alibaba ramps up online content marketing unit 7 Attributes of Highly Effective Guest Bloggers There Is No “One-Size-Fits-All” For Content Marketing How Etsy Crafts Their Content Marketing Success #contentbuilding #contenttips #casestudy

A day in the life…of Julie Lee, Content Editor, Coles, Medium Rare Content Agency Don’t just be brand pushers Talking content marketing with Curata CMO #contentmarketing #contenttips

If you are working with content contributors as part of your marketing efforts with an intentional action plan of delivering content on a predetermined schedule - congratulations, you are already doing content marketing. Many of us are inclined to work with professional content producers, such as agencies, freelance writers, ex-journalists or even your own corporate communications team. One important source of expertise that is often overlooked and yet possesses great untappe

(source) Being a bad writer isn’t an excuse for not creating content Content: The glue that bonds brands and millennials 50 percent of marketers don’t have a content marketing strategy #contentmarketing #contenttips #contentbuilding #contentstrategy

(source:Flickr) How to make the best blog graphics (for non-designers) Content Curation: The Art of a Curated Post [Infographic] Three ways to create more value, not just more content 4 Steps To Create Twitter Cards [Infographic] #infographic #blog #contentbuilding #contenttips