Why Starbucks Is Trying to Launch a Media Company Why In-House is Out: How Outsourcing is a Better Solution For Content How Lonely Planet Stays On Top With Content, Data and Partnerships Tips for Optimizing Curated Content #mustread #contentmarketing #tips #contentbuilding

3 must-reads decks on content marketing Drown out the noise: 8 tips for informative content creation 6 content marketing myths busted (gated) How to leverage quality content to develop a high-value email list What you don't know about millennials and content marketing #mustread #contentstrategy #contenttips #contentbuilding #contentmarketing

Wishing everyone a happy lunar new year in this year of the Goat! 祝大家‘三阳开泰’，‘洋洋得意’，羊年行大运！ 9 Actionable Content Marketing Tips From Top Industry Experts Discomfort (and content marketing) should be at the core of your communications strategy Managing multiple social media accounts: A #CMWorld chat with Anthony Gaenzle The death of traditional and digital marketing #mustread #marketing #contentbuilding #communications #PR #digital

18 of the best email subject headers (do you agree?) How to build content that attracts the C-suite The sad case of demand media and the future of online content Why consistency is crucial in on and offline branding The case for content marketing - why today’s Mad Men need to embrace the art of storytelling #mustread #marketing #contentmarketing #contentbuilding #brand #emailmarketing #Csuite

Marmite Easter Eggs - The final frontier of brand extensions? 7 reasons why your content is not connecting with millennials (infographic) Online Radio Killed the Video Star: 4 tips for Creating a Stellar Podcast #mustread #marketing #contentmarketing #contentbuilding #socialmedia #brand #infographic

Death of the social media manager The Value of Your ‘Content Empire’ in a Knowledge Economy 5 Passionate Posts from Top Marketers Who Love Content Marketing #mustread #newsletter #marketing #contentmarketing #contentbuilding #socialmedia #brand

Recently, I was having a discussion with a friend about the direction of content marketing, and she raised an interesting question. “Are you doing general content or focused and specialized content?” Here’s what I replied. I said that while we can work out a general framework of best practices for a client’s content plan, each project has to be specialized. Which means our job is to match the right resources to specific client needs. So that means you’re generalists right? N