We have been inundated with advice from all fronts, whether at work or play - life hacks, best practices, the top 10 things to do while trav

If you are working with content contributors as part of your marketing efforts with an intentional action plan of delivering content on a predetermined schedule - congratulations, you are already doing content marketing. Many of us are inclined to work with professional content producers, such as agencies, freelance writers, ex-journalists or even your own corporate communications team. One important source of expertise that is often overlooked and yet possesses great untappe