May 4, 2017

It's Star Wars Day! WOOO. 

Do a quick search on Google for May the 4th promotions and you'd get a slew of Star Wars related merchandise and such on sale today for all. 

This one was unexpected though:

Well played, GNC Singapore.

May 3, 2017

One of the greatest pitfalls we, as experienced marketing practitioners, can have is to become too comfortable. Too comfortable in our skin and our functions because of the years we have spent building up our knowledge and be a subject matter expert in our fields.

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