January 26, 2015

Recently, I was having a discussion with a friend about the direction of content marketing, and she raised an interesting question.

 

“Are you doing general content or focused and specialized content?”

 

Here’s what I replied.

 

 

 

I said that while we can work out a general...

January 24, 2015

 

William Tyree, CMO of RingDNA wrote in this article about the disconnect between sales and marketing, and how marketers need to look at lead scoring your content and bringing the results back to your sales teams.

 

That is critical, but what if your marketing teams are...

January 6, 2015

Marketers today are challenged to go beyond traditional means and that includes your B2B folks as well. 

What may seem like a good marketing tactic (i.e. flash mobs, viral videos) months ago, feels more like a desperate final attempt for B2B businesses to stay relevant...

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