On the way to work one day, I saw an advertisement on Suntec Convention Centre’s jumbotron and the first thought that crossed my mind was how dated it felt. The advertisement wasn’t badly produced. It was just...cliché. Premise: A father successfully uses the family’s brand new washing machine, so that his wife and children can get their day off. Mom gets a wonderful surprise when she returns; son gives dad an approving wink. Bravo. The stereotypes used were blinding. The qu

When Left Shark is not the only shark stealing the limelight. See how brands market according to this "almost" national holiday in U.S. Killer Content Marketing Strategies From Shark Week via @knowledgetree 10 Brand Tweets That Prove Shark Week Has Essentially Become a National Holiday Funny ad argues why you should watch SharkFest over #SharkWeek: "It's the same friggin' sharks" via @MONEY Discovery’s Shark Week has forced a TV feeding frenzy #camapaigns #SharkWeek #advert

What do you need to know about Google's "Phantom Update" All You Need to Know About the Phantom Update and How to Survive It May 2015 - The Google Update That Didn't Happen The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up Return of the Phantom: Google’s Phantom II Update #digital #SEO