Piece of Content: Must-Reads
3 must-reads decks on content marketing Drown out the noise: 8 tips for informative content creation 6 content marketing myths busted (gated) How to leverage quality content to develop a high-value email list What you don't know about millennials and content marketing #mustread #contentstrategy #contenttips #contentbuilding #contentmarketing
Piece of Content: Happy Humpday Edition
What went down and who kept the Internet buzzing with this year’s Oscars. The Insiders: Clinton Inc. brings in the ‘corporate branding wizards HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox Porter proves that clever content marketing is still in vogue Why do we call Wednesday “Hump Day” Natalie Massenet, the founder of Net-a-porter, worked for Tatler in a former life as a fashion editor. Photograph: Eamonn McCorm
Piece of Content: Oscars 2015 edition
What went down and who kept the Internet buzzing with this year’s Oscars. Ansel Elgort win the Oscars 2015 social media race Watch Patricia Arquette’s Oscars gender equality acceptance speech (video) Lady Gaga’s performance could redefine her career (video) (source) #mustread #socialmedia
Piece of Content: Weekend Edition
Scotland to Singapore: Lenovo’s Rod Strother Takes Direct Path Laying the bricks and mortar – Five ways to create the perfect home for creative content 'There’s a Space Race Here’: Steve Rubel on How Agencies Can Survive in a Content-Driven World Big Brands’ Dedication to Instagram Video Pays Off With Follower Lifts Nike and Victoria’s Secret are killing it #mustread #marketing #contentstrategy #social #interviews
Piece of Content: Must-Reads
Wishing everyone a happy lunar new year in this year of the Goat! 祝大家‘三阳开泰’，‘洋洋得意’，羊年行大运！ 9 Actionable Content Marketing Tips From Top Industry Experts Discomfort (and content marketing) should be at the core of your communications strategy Managing multiple social media accounts: A #CMWorld chat with Anthony Gaenzle The death of traditional and digital marketing #mustread #marketing #contentbuilding #communications #PR #digital
Piece of Content: Must-Reads
18 of the best email subject headers (do you agree?) How to build content that attracts the C-suite The sad case of demand media and the future of online content Why consistency is crucial in on and offline branding The case for content marketing - why today’s Mad Men need to embrace the art of storytelling #mustread #marketing #contentmarketing #contentbuilding #brand #emailmarketing #Csuite
Piece of Content: Must-Reads
Marmite Easter Eggs - The final frontier of brand extensions? 7 reasons why your content is not connecting with millennials (infographic) Online Radio Killed the Video Star: 4 tips for Creating a Stellar Podcast #mustread #marketing #contentmarketing #contentbuilding #socialmedia #brand #infographic
Piece of Content: Must-Reads
Journalists, social news, and 4 PR takeaways: New study & infographic Good story + smart diversification of communication channels = winning strategy 4 lessons from Thrillist Media Group’s success in both content and commerce Content score card from Influence & Co (gated) #mustread #newsletter #marketing #infographic #PR #communications
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