It's Star Wars Day! WOOO. 

Do a quick search on Google for May the 4th promotions and you'd get a slew of Star Wars related merchandise and such on sale today for all. 

This one was unexpected though:

Well played, GNC Singapore.

One of the greatest pitfalls we, as experienced marketing practitioners, can have is to become too comfortable. Too comfortable in our skin and our functions because of the years we have spent building up our knowledge and be a subject matter expert in our fields.

We have been inundated with advice from all fronts, whether at work or play - life hacks, best practices, the top 10 things to do while traveling on a shoestring budget.These are all great stuff, but there just aren’t enough hours in a day for us to consume all these w...

On the way to work one day, I saw an advertisement on Suntec Convention Centre’s jumbotron and the first thought that crossed my mind was how dated it felt.

The advertisement wasn’t badly produced. It was just...cliché.

Premise: A father successfully uses the family’s...

When Left Shark is not the only shark stealing the limelight. See how brands market according to this "almost" national holiday in U.S.

• Killer Content Marketing Strategies From Shark Week  via @knowledgetree

• 10 Brand Tweets That Prove Shark Week Has Essentiall...

What do you need to know about Google's "Phantom Update" 

• All You Need to Know About the Phantom Update and How to Survive It

• May 2015 - The Google Update That Didn't Happen 

• The Quality Update: Google Confirms Changing How Quality Is Assessed, Resultin...

Why marketers today need to think like the publishers of tomorrow, not just your brand's mouthpiece. Here are some of the top news stories to help you become a better publisher.

• 2 Things and 9 Tips That Brand Marketers Can Learn from Publications

• 6 Amazing Sta...

•  Mitch Joel: Native Advertising - The Hottest Term in Content Marketing [#CMWorld Recap] 

• Microsoft, Google, and Harvard Business Review Among Top Brands on LinkedIn (Infographic) | SocialTimes 

• Yes This is Really Us: The Importance of Branding Your Email...

•  Twitter offering curated content around events

•  The Value of Velocity via @B2Community

• The State of Content Marketing 2015 – Stronger With a Twist of Scale  via @cmicontent

​​

• The holy grail of content marketing

• 4 opportunities to double down on data

• How technology can help B2Bs elevate content efficiency