May 4, 2017

It's Star Wars Day! WOOO. 

Do a quick search on Google for May the 4th promotions and you'd get a slew of Star Wars related merchandise and such on sale today for all. 

This one was unexpected though:

Well played, GNC Singapore.

May 3, 2017

One of the greatest pitfalls we, as experienced marketing practitioners, can have is to become too comfortable. Too comfortable in our skin and our functions because of the years we have spent building up our knowledge and be a subject matter expert in our fields.

December 23, 2016

We have been inundated with advice from all fronts, whether at work or play - life hacks, best practices, the top 10 things to do while traveling on a shoestring budget.These are all great stuff, but there just aren’t enough hours in a day for us to consume all these w...

July 24, 2015

On the way to work one day, I saw an advertisement on Suntec Convention Centre’s jumbotron and the first thought that crossed my mind was how dated it felt.

 

The advertisement wasn’t badly produced. It was just...cliché.

 

Premise: A father successfully uses the family’s...

July 9, 2015

When Left Shark is not the only shark stealing the limelight. See how brands market according to this "almost" national holiday in U.S.

 

June 24, 2015

Why marketers today need to think like the publishers of tomorrow, not just your brand's mouthpiece. Here are some of the top news stories to help you become a better publisher.

 

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